Carbon Capture Paint, Gigaton Scale, & Landing ClimateTech Pilot Projects w/ Beth & Steve McDaniel

Today we have a dual guest episode with Husband & Wife duo, Steve & Beth McDaniel. They have a background in the paint and coatings industry where they have been finding ways to make paints and coatings do something other than just decorate and protect their surface. Their latest innovation is a way to create surfaces that act as carbon capture the same way Blue Algae does. The surfaces can be mass deployed to capture gigatons of carbon to remove carbon from the air permanently at scale. Their company is called Reactive solutions, they are the recent winners of a CarbonX Prize to help Bulgaria test out their solution. The conversation has two parts. First, we talk about the science - the tech it self - how they came across it and the R&D process Second, we go into the more commercial side of things. We talk about their business model, their tips for winning  pilot projects, some of their advice on focusing on the MVP, and the importance of leveraging existing network to get the intros you need. If you're an entrepreneur in the hardware or IP side of thing, this second half is going to be pretty valuable so you can go there if you're strapped for time. Overall, really fascinating conversation. We hope you enjoy! Topics: 4:46 Intro to them, their backgrounds, and how they got into CarbonTech17:29 The R&D Process19:22 - The ideal use case for their tech27:43 Their cost per ton of capture and how many don't count the sequestration costs33:24 How carbon capture projects make money37:00 The IP & Licensing Model44:39 Why pilots are required to secure further investment51:20 Tips to winning pilot projects57:00 Gov. grants, should you get them, & how toLinks: Beth on LinkedIn: Steve on LinkedIn: Reactive Surfaces Website: Check out our Sponsor, NextWave Partners: Join the Slack Channel:  Follow CleanTechies on LinkedIn: HMU on Twitter: @silasmahner__________We are proud to continue working with NextWave as our official show sponsor for this podcast. NextWave and all of its staff are highly motivated to advance the ClimateTech revolution and are constantly innovating ways that they can help affect that transition. From experts in the talent space to ESG experts, NextWave is taking on Climate and Social responsibility head-on and helping companies build great cultures that not only make the world a better place but also increase workplace satisfaction. Reach out to NextWave Partners today to learn more about how we might partner with you today. https://www.next-wavepartners.com/ / [email protected] the show This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit cleantechies.substack.com/subscribe