Carbon Credits Without the Greenwash: Turning Climate Ambition into Funded Action

Carbon credits are everywhere—but how do you separate real climate impact from glossy sustainability slogans?In this episode of Before The Tipping Point: Where AI & Sustainability Meet Climate Leadership, we’re joined by Kriti Gupta, the founder of Carbon Floor, a strategy and finance firm operating at the heart of the climate economy.Carbon Floor helps organizations transform sustainability goals into funded, executable outcomes—without sacrificing financial returns. With deep expertise across corporate finance, ESG, and carbon markets, Kriti and her team work where capital, compliance, and climate action collide. Their philosophy is simple and refreshingly rare: bring numbers to the table, not mantras.Together, we unpack:How rigorous financial analysis can fundamentally change the trajectory of carbon credit portfolios and climate venturesHow organizations can stay compliant, credible, and resilient amid tightening ESG regulations and rising greenwashing scrutinyThe biggest bottleneck between sustainability ambition and real-world execution—and the frameworks that actually move the needleFrom carbon finance and impact valuation to decarbonization planning and capital stack optimization, this conversation is for leaders who want sustainability strategies that hold up in the boardroom, the balance sheet, and the real world.Less talk. More traction. Support the show