"Carbon is really a flow that animates everything we love, everything that's alive on this planet." - PAUL HAWKEN - Highlights

“We've lost over 70 percent, 73 percent, I think the latest data indicates, of wildlife and mammals in the last 50 years. That’s just shocking when you get that data, but then you ask, what can I do? What can I do? I wanted to move away from any guilt or compulsion because it doesn't work to talk to people that way. After 50 years of climate being in the news, in science, and in our schools, less than a fraction of 1 percent of people in the world do anything about it on a daily basis. How could that be? This is a civilizational crisis. For less than 1 percent to be engaged and do something means that our communication is flawed. I’m not saying the people are wrong, or the science is wrong, or the facts are wrong, but the narrative as a whole is not one that truly entices people or draws them in with a shared understanding of what we face and what to do about it. “Paul Hawken is a renowned environmentalist, entrepreneur, author, and activist committed to sustainability and transforming the business-environment relationship. He starts ecological businesses, writes about nature and commerce, and consults with heads of state and CEOs on climactic economic and ecological regeneration. He has appeared on the Today Show, Talk of the Nation, Real Time with Bill Maher, CBS This Morning, and his work has been profiled or featured in hundreds of articles, including The Wall Street Journal, New York Times, Newsweek, Washington Post, Forbes, and Businessweek. He has written nine books, including six national and New York Times bestsellers. He's published in 30 languages, and his books are available in over 90 countries. He is the founder of Project Drawdown and Project Regeneration, which is creating the world's largest, most complete listing and network of solutions to the climate crisis. His latest book is Carbon: The Book of Life.Episode Websitewww.creativeprocess.info/podInstagram:@creativeprocesspodcast