Carbon Neutral Shipping: How Does It Work? With Jicara Gorski From EasyPost

Jicara Gorski, principal product manager at EasyPost, explains how companies can achieve a net zero carbon footprint through carbon offsets. EasyPost announces carbon neutral shippingIn this special episode of Unboxing Logistics, Lori and Jicara discuss a major announcement from EasyPost: Starting on November 1, 2023, every shipment that comes through EasyPost will be carbon neutral, at no additional cost to shippers. Jicara explains, “This is not a light investment. … This is an effort in our continuing partnership with our customers—listening to them, understanding what their end customers are expecting of them, and coming to the table with a viable solution.”How do carbon offsets work?If trucks and planes continue to transport packages as normal, how can a company achieve carbon neutral shipping? While carbon offsets don’t eliminate greenhouse gas emissions, they do help balance them.Jicara explains how it all works: “[Packages are] going from point A to point B. So we take inputs based on the mode of transportation and the distance that they’re going, and we calculate the amount of carbon emissions that are associated with a particular parcel.”“At the end of the quarter, we'll take the amount of emissions that we've calculated for that particular period, and we will purchase a decarbonization project to offset those emissions.”The result? A 100% net neutral carbon footprint.Why focus on sustainable shipping?Sustainability is one of the most pressing issues for businesses today. Everybody’s talking about it, but many aren’t sure exactly what to do about it. As Lori points out, the numbers show it’s time to make a change: 11% of all global greenhouse gasses come from freight transportation.64% of consumers say they're willing to pay more for a company that uses sustainable products.81% of global consumers feel strongly that they should be helping the environment.Listen to the full episode to learn more about how EasyPost carbon neutral shipping works—and why sustainable shipping is so vital. LinksConnect with Jicara on LinkedIn: https://www.linkedin.com/in/jicara-gorski-8a110682/ Learn more about EasyPost’s carbon offsets: https://www.easypost.com/sustainability