Carbon Theory: Performance Anti-Breakout Skincare with Founder Philip Taylor

Carbon Theory is the skincare brand recognized for its innovative and simplistic approach to acne treatment. Developed in the UK in Philip’s kitchen sink, the brand gained popularity for its signature Charcoal & Tea Tree Oil Breakout Control Cleansing Bar. This cleansing bar is formulated with activated charcoal and tea tree oil, known for their purifying and antibacterial properties, offering a targeted solution for acne-prone skin. Fast forward a few years, the brand has sold over 1 million products. Their philosophy is simple: 100% vegan, cruelty-free skincare for real skin that actually works, and it really does. In this episode, Philip also discusses:Pivoting from a career in real estate to entrepreneurshipThe importance of being accessible, especially resonating with a younger customer baseThe hype of their 15K+ reviews and the power of before and aftersHow the brand has leveraged social media and continues to go viral The inspiration behind their branding and clean aestheticWhat’s next for Phillip and Carbon TheoryWe hope you enjoy this episode and gain valuable insights into Philip’s journey and the growth of Carbon Theory. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.Be sure to check out Carbon Theory at www.carbontheory.com and on Instagram at @carbontheoryThis episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glamThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co