Care Partnership in Action: Centering the Family in Senior Living Marketing with Nicole Will

This episode of The Move In dives into family caregiving with guest Nicole Will. The conversation explores caregivers' everyday challenges and why understanding their needs is critical for the senior living industry. Nicole shares her perspective on the overlap of personal and professional caregiving, the role technology can play in easing burdens, and the importance of empathy in how organizations communicate and market. The discussion highlights the power of caregiver training, the necessity of community support, and the trust that must be built to serve families well. https://www.willgather.com/ https://www.willgatherpodcast.com/ LinkedIn: https://www.linkedin.com/in/nicole-will-0a33a930/ Facebook: https://www.facebook.com/WillGather-1132074970266544 Instagram: https://www.instagram.com/willgather/ AARP report: https://www.aarp.org/pri/topics/ltss/family-caregiving/caregiving-in-the-us-2025/ Lorenzo's house: https://lorenzoshouse.org/ HomeSight: https://connected.vantiva.com/homesight-by-vantiva