EPISODE · Jul 29, 2026 · 32 MIN
Career Advice for Mid-level Marketers with Marie Grieve
from Your Marketing Big Sister · host AnaRo
KEY TAKEAWAYS - Creativity on a Shoestring: Marketers must find innovative ways to stand out in a crowded marketplace, even with limited budgets. Marie stresses that being meaningful, relevant, and current is essential for success. - Understanding Audience Behaviour: Given their lack of exposure to the end user, B2B marketing professionals must take it upon themselves to research their audience’s interests and behaviours to inform their campaigns and decisions. - Creative Expression: There’s a shift in how marketing roles are defined. Marketers can now embrace titles that reflect their unique contributions. This change allows for greater creativity and innovation in how professionals of various kinds present themselves.
Embed this episode
What this episode covers
In this conversation, we explore the biggest challenges mid-level marketers face today, as well as the opportunities — from creative career paths to the power of meaningful, relevant content. If you’ve been in marketing for a while, this episode is for you. Marie Grieve has been an expert marketing and growth strategist for 20 years, 11 of which she spent at the helm of Costello Palmer Communications, a marketing consultancy specialising in the construction industry. So we all have a lot to learn from her. Let’s dive in!
Ready to play
Career Advice for Mid-level Marketers with Marie Grieve
No transcript for this episode yet
Similar Episodes
No similar episodes found.