Career pivots and expansion of services. Sue Nelson's journey to diversify leads to satisfaction and stability.

An introducation to Sue Nelson, part 1.  Explore the inspiring career-journey of Sue Nelson and her husband, Mick, who transformed their coaching careers by thinking beyond traditional competitive swimming. Discover how they built a thriving aquatics business by embracing innovation and community needs. Learn about the pivotal moment that led Sue to shift from competitive swimming to aquatic fitness and therapy. Explore how they launched Waterway Therapy, a Medicare-certified outpatient agency, and expanded their services. Understand the strategic partnerships they formed with hospitals and fitness organizations. USA Swimming hired the for important work to support coaches and clubs in their efforts to build their own facilities Discover the importance of creating multiple revenue streams for a stable and sustainable business model. Gain insights into how their approach to coaching can be adapted by others to build a successful career. In future episodes, we'll hear more from Mick and Sue as they've been key players in keeping statistics on water safety.  Their business is Total Aquatic Programming, LLC at https://totalaquatic.llc/.