Career Pivots, AWTC Recognition, and Workforce Development in the Age of AI with Lacey Pope

On this episode of The Association Podcast, we welcome Lacey Pope, MBA, CAE, Customer Success Manager at Web Scribble, to discuss her career journey in associations and her transition to the industry partner side. Lacey shares how she entered the association world through temp work, earned her CAE, and later drove process improvements at the Oncology Nursing Society that increased live support and boosted customer satisfaction by nearly 10%. She reflects on leading membership technology modernization at Shriners International—including AI translation tools, a new LMS, project management platform, and Power BI reporting—work that earned her recognition at the AWTC Awards. The conversation also explores hiring in the age of AI, daily AI use in customer success, and how associations can build stronger workforce development pipelines beyond a basic job board. 00:00 Welcome and Introductions 00:36 Rapid Fire Questions 02:17 Lacey Association Journey 03:26 Process Improvement Wins 04:55 Career Pivot and Web Scribble 07:22 Awards and Title Tradeoffs 09:32 Vendor Side and Member Value 12:05 Meet Mabel Topic Wheel 13:23 Hiring in the Age of AI 17:44 Daily AI and Policies 20:01 Using AI On The Side 20:51 Five-Year Career Pivot 22:17 Recruited To WebScribble 23:00 Industry Credibility Matters 24:58 Networking And Job Boards 27:02 Daily Wins And Parenting 28:21 AWTC Recognition And Belonging 30:52 Recognition And Community Growth 33:24 Customer Success Trends 34:51 Advice For Student Pipelines 36:42 What WebScribble Does 38:32 Final Thanks And Wrap