Career Transitions: A Conversation with Michelle Harmon-Madsen, CMO at SponsorUnited

Michelle Harmon-Madsen, Chief Marketing Officer (CMO) at SponsorUnited, capitalizes on her extensive 25+ years of experience in marketing and business transformation. This episode underscores her positive methodology and explores her career pivots, shedding light on her challenges and the strategic application of her prior skills for sustained growth and relevance. We also discuss:The art of storytelling for impactful communicationStrategies for creating and maintaining momentum in one's careerEffective networking techniques and the value of informational interviewsCriteria for evaluating potential candidatesWhy she uses the "margarita test" to foster authentic networking connectionsShow GuestMichelle Harmon-Madsen, CMO at SponsorUnited, leverages 25+ years of experience in marketing and business transformation. Her role encompasses brand marketing, content, demand generation, research, and PR, underpinning brand growth. Previously, as CMO at AccuWeather and in senior roles at ShopperX Lab, FreshDirect, and 19 Entertainment (responsible for American Idol and So You Think You Can Dance sponsorships), Michelle has excelled in fostering customer-centric businesses and new revenue streams. Her passion for advancing women's leadership in marketing, media, and tech is evident in her role as co-chair of the Executive Achievement Committee at She Runs It. Michelle is a proud alumna of Pennsylvania State University, actively contributing to alumni organizations, and she resides in New York, NY, with her husband and daughter. Follow her on LinkedInMentioned on the ShowSection SchoolLinkedIn LearningSupport the showJill Griffin, is a leadership and career strategist, executive coach, and host of The Career Refresh podcast. She works with high achievers to strengthen their leadership, navigate career transitions, build effective teams, and create what’s next.With 20+ years of experience at companies like Coca-Cola, Microsoft, Hilton, and Martha Stewart, Jill brings a practical, real-world lens to leadership, decision-making, and career strategy. Visit GriffinMethod.com to learn more about working together:The Next Era Leader An 12-week cohort for women leaders ready to expand their capacity and lead through complexity with clarity and intentionExecutive Coaching & Leadership Advisory 1:1 strategic partnership for leaders navigating growth, transition, and what’s nextConnect with Jill for Leadership Development for Organizations and Speaking & WorkshopsInstagram: @JillGriffinOffical