Caregiving, culture, and the pivot to advisory with Tracy Brantingham

What happens when you build a firm on purpose, not by accident? In this raw, candid episode of Unbalanced, Sam and Candy sit down with Tracy Brantingham, founder of Building Profits, who’s balancing life as a nighttime caregiver and a daytime CEO. Tracy shares why she’s stepping out of client deliverables, how a former client-turned-coach is becoming her minority partner, and the hard lessons behind moving from “bookkeeping” to financial ops and advisory. We get into pricing (and boundaries), why “press your own buttons” isn’t a strategy, and the reality of running a small-but-mighty team of eight in the office. Powered by Anchor.