Cari Donaldson- The Customer Experience

Episode 30 of the The Insurance Podcast podcast, hosted by Pete Tessier & Curt Wyatt, titled "Cari Donaldson- The Customer Experience" was published on May 23, 2019 and runs 41 minutes.

May 23, 2019 ·41m · The Insurance Podcast

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Summary

How many companies have a VP for Insights, Experience and Distribution? Well SGI Canada does and that VP is Cari Donaldson who joins the podcast to talk about how the customer experience is far more intricate than we really know. Cari shares insights on how the emotional experience is often overlooked with insurance transactions and how some companies are emphasizing it with their products and services. She also asked one of may favourite questions- 'how do we get consumers to feel excited about buying their insurance product?' Please rate, review and follow the podcast! See omnystudio.com/listener for privacy information. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Description

How many companies have a VP for Insights, Experience and Distribution? Well SGI Canada does and that VP is Cari Donaldson who joins the podcast to talk about how the customer experience is far more intricate than we really know. Cari shares insights on how the emotional experience is often overlooked with insurance transactions and how some companies are emphasizing it with their products and services. She also asked one of may favourite questions- 'how do we get consumers to feel excited about buying their insurance product?' Please rate, review and follow the podcast! See omnystudio.com/listener for privacy information. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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