Carina Hamel, co-founder of Bivo - Athletic Performance, Parenthood and Entrepreneurship

What do athletic performance and entrepreneurship have in common? Turns out, a LOT.Sara Gross welcomes athlete and business founder, Carina Hamel to discuss the parallels between high performance and running a business. Carina has been a lifelong athlete, achieving national success as an NCAA Nordic skier at the University of Vermont and as a member of the US World Junior Ski Team. As a business professional prior to co-founding Bivo, Carina founded a footwear development company that specialized in helping brands from creative direction to manufacturing. At Bivo, Carina is responsible for strategic planning, hiring, community outreach, and more. Together, as female CEOs, former professional athletes, and parents, Sara and Carina discuss:How has an athlete prepared you for the entrepreneurial journeyHow she and her husband developed the idea of BivoA “Day in the Life” as a parent and entrepreneurJuggling personal time with work timeCreating a business plan and strategic plan to grow the businessHer Hiring Process and how to find the right peopleLearning from her biggest failuresThe 80-20 ruleHow she manages the stress and risk of running a businessAdvice for turning a side hustle into a full-time gigHer struggles with motivation or making tough decisionsA great athlete, like a successful entrepreneur, has the ability to create a plan, execute on the plan, adapt when necessary, and trust the process. Equipped with this mindset, Bivo is on course to continue to succeed for years to come. Learn more at DrinkBivo.com Join us at Feisty Fest - September 18-20th, 2026: https://feisty.co/events/feisty-fest/Sign up to Receive The Feisty Women's Performance Newsletter:https://feisty.co/newsletters/feisty-womens-performance/Follow us on Instagram:@feisty_womens_performanceVisit the Feisty website at https://feisty.co/ for info on all of our events and podcastsSupport our Partners:Use code PERFORMANCE for 20% off at http://cozyearth.comMomentous: Head to https://www.livemomentous.com/ and use promo code PERFORMANCE for up to 35% off your first orderWahoo: Learn more about Wahoo Fitness Products at: https://wahoofitness.pxf.io/0GAByRTifosi Optics: Use code FEISTY2026 for 20% off at https://tifosioptics.com/