Carla Ejaz WINs, WINs, WINs, no matter what!

Send us Fan MailThis is the first interview in our EY Entrepreneur of the Year series. We're beginning with regional finalists in our local area - Michigan/Ohio.And it's an incredible story of triumph, resilience and innovation.  I'm fortunate enough to have Carla Ejaz (and in subsequent interviews, both of her business partners) featured on WIN this week.   I'm very excited for them to all see how three versions of the stories differ -each partner agreed to chat with me separately, without coordinating stories. The three partners have different roles and responsibilities at their business, I expect they'll all have a different viewpoint on the challenges and opportunities they're working on.Carla and her partners acquired Lasting Impressions Promotional Marketing in 2017.  The business was founded in 1976.  The story begins with Farrah Fawcett and it's not ending anytime soon.  In this interview we touch on the dynamics of a family business, the importance of "staying in your lane", fast pivots, high growth, being prepared for emergencies, and the importance of fostering a powerful culture and great relationships with your competitors.  Whether you're just starting your entrepreneur journey or nearing the end, you'll be as enamored with this success story as I was.  I don't even want to outline what we're talking about, because the story is truly the things they make movies out of.Without further adieu, let's get into it.  Hosted by Carrie Richardson, partner at Richardson & Richardson Consulting Carrie Richardson and Ian Richardson host the WIN Podcast - What's Important Now?They are the co-founders of Fox & Crow Group, a software development company building growth platforms for MSP and IT channel businesses.Learn more at:Fox & Crow Group - the MSP Sales Process platform and all-in-one CRM solution Fox & Crow Instinct - the MSP Decision Intelligence Platform for IT Channel VendorsFox & Crow Jackdaw - Competitive Intelligence Reports on Demand for MSP businesses Book time with Carrie here!Be a guest on WIN!  We host MSP channel founders, executives and sales and marketing leaders who are willing to share advice with other IT channel firms on how to build, grow or sell a business using examples from their own experience.