Carlie Lorentz on How Gen Z Is Redefining Social Drinking

Rupert sits down with Carlie Lorentz to discuss how Gen Z is redefining social drinking and more!Carlie Lorentz is a Marketing Manager for Molson-Coors Brewing Co., known for building culturally resonant brands that drive measurable commercial impact. A brand strategist and entrepreneurial leader, she has led award-winning, full-funnel initiatives—from packaging innovation to national partnerships—that have earned Cannes Lions and shifted public perception. Beyond her day-to-day role, she mentors emerging talent and explores the future of creativity and AI through her personal venture, Temerity.Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.To learn more about our work in the branded entertainment space, visit us at www.savilleproductions.com.