Carlson Choi WINs with a focus on partnerships instead of transactions

Send us Fan MailIn this episode of WIN, host Carrie Richardson sits down with Carson Choi, CEO of Cork, to discuss his dynamic career path from enterprise leadership to founding Cork, a company that revolutionizes cyber insurance with a unique cyber warranty product. Carson shares his insights on the MSP space, the challenges of cyber risk management, and how Cork is providing MSPs with new opportunities for revenue and enhanced client protection.Episode Highlights:Carson Choi's diverse career journey from video games and toys to the restaurant industry and MSP space.The inspiration behind Cork and the problems it aims to solve in the cyber insurance market.How Cork’s cyber warranty offers both preventive measures and financial recovery for MSPs and their clients.The unique features of Cork's platform, including real-time alerts and integration with existing security stacks.Success stories and strategies for MSPs to upsell and integrate cyber warranty into their service offerings.Carson’s vision for Cork’s growth and the importance of treating MSPs as partners rather than customers.Guest Quotes:"My life has always been about looking at things differently and driving transformational approaches.""We created Cork to solve a unique problem specifically for the channel business.""The cyber warranty is like a bridge finance between the incident and remediation."Guest Information: Carson Choi is the CEO of Cork, a company that provides innovative cyber warranty solutions for MSPs. With a diverse background in enterprise leadership, video games, toys, and the restaurant industry, Carson brings a unique perspective to the MSP space. He previously served as the Chief Digital Officer for Jollibee Foods and Datto.Links and Resources Mentioned:Cork's WebsiteJollibee FoodsDattoPAX 8 Beyond#CyberInsurance #MSP #CyberWarranty #DigitalTransformation #CyberSecurity #RevenueGrowth #SmallBusinessIT #CyberPrevention #CyberRecovery #Entrepreneurship Carrie Richardson and Ian Richardson host the WIN Podcast - What's Important Now?They are the co-founders of Fox & Crow Group, a software development company building growth platforms for MSP and IT channel businesses.Learn more at:Fox & Crow Group - the MSP Sales Process platform and all-in-one CRM solution Fox & Crow Instinct - the MSP Decision Intelligence Platform for IT Channel VendorsFox & Crow Jackdaw - Competitive Intelligence Reports on Demand for MSP businesses Book time with Carrie here!Be a guest on WIN!  We host MSP channel founders, executives and sales and marketing leaders who are willing to share advice with other IT channel firms on how to build, grow or sell a business using examples from their own experience.