Carly Bigi, CEO of Laws Of Motion: Rebuilding Fashion with AI

What if clothing didn’t come in sizes… but was built for you?In this episode of LegendsNLeaders, we sit down with Carly Bigi, Founder & CEO of Laws of Motion—an AI company transforming how apparel fits, is produced, and is sold.After experiencing firsthand how broken sizing is, Carly set out to rebuild the system from the ground up—using data, AI, and on-demand manufacturing to create perfectly fitting clothing.Her company’s technology can predict body measurements, helping both consumers and brands eliminate guesswork and reduce returns.We go deep on:How AI is redefining fit, personalization, and shoppingBuilding a company at the intersection of fashion and technologyThe massive problem of returns—and how to solve itCreating a zero-inventory, on-demand future for apparelThis isn’t just about fashion.It’s about what happens when data replaces guesswork in physical products.If you’re building in AI, ecommerce, or consumer tech—this episode will change how you think about product, personalization, and scale.