Carol Cone - Why and How To Activate Your Company's Purpose

Carol is internationally recognized for her work in social purpose and corporate social responsibility (CSR).  For more than 25 years, Cone has embraced a steadfast commitment to building lasting partnerships between companies, brands and social issues for deep business and societal impact.  In her work, she continually brings breakthrough and lasting big ideas to clients to build their business and societal impacts. Early in her career, Cone launched the walking movement with Rockport as its leader, which grew the company three times over in the span of 4 years and led to its acquisition by Reebok. She created the Avon Breast Cancer Crusade, which grew to 50 countries around the globe and raised $1 billion.  Most recently, Cone conceptualized My Special Aflac Duck, a social robot developed from extensive child-centered design to comfort children going through an average of 1,000 days of chemotherapy. This innovative idea has been heralded around the globe, from the Tech for a Better World Award and Most Unexpected Product at the 2018 Consumer Electronics Show, to Time Magazine's list of Best Inventions of 2018. I've known and looked up to Carol since I started Charity Miles over ten years ago.  I'm grateful for her leadership and for sharing so much with us in this interview. #EveryMileMatters