Carol Driver shares how collaborating in your industry makes you stronger

I have a lot of synergy with today’s guest, Carol Driver as she is also a journalist. She has been in the industry for 25 years, is now freelance, but has had a number of very interesting jobs. She became an editor at quite a young age working with local newspapers - with huge responsibility - she then progressed in the industry to work with national papers, such as the Daily Mail; MailOnline as travel editor; working on UK News; as editorial direct of a group of magazines then full circle, back to MailOnline as editor of Femail.She talks about the importance of connecting with readers through stories, and how it is vital to understand the multi-dimensional elements of someone; readers need to be able to engage and resonate with their personal backgrounds too.The birth of her child was the driver to become freelance and we talk about how that was a hard decision but now it is something she embraces and loves.  And how after working with many women wanting to share their stories but no idea where to go, she set up a company called Make the Headlines to help those women do exactly that..We talk about the changes in journalism and how collaboration is important in that world and in the world of PR.  How we can support each other in helping our clients to get their stories out into the world. She shares tips about what makes a good national story and what doesn’t, and how to ensure you are doing the best you can to promote the coverage you are getting and how useful it is to look for awareness days that are linked to you or your business.To contact Carol:Facebook: https://www.facebook.com/carol.driver.796Instagram:  https://www.instagram.com/carol_driver_/LinkedIn:https://www.linkedin.com/in/caroldriver/If you would like to contact me, you can visit my www.Scottmedia.uk or join my free Facebook group here https://www.facebook.com/groups/prtribe