Caroline Fitzgerald - Making The Business Case For Investing in Women's Sports

A few years back when Goals Sports founder, Caroline Fitzgerald, learned that women's sports receive less than 1% of global sponsorship dollars, she knew she had to do something. She also knew about the research that shows that sponsors of women's sports teams actually see better returns on their investments than sponsors of men's sports teams. So she set out to show brands, networks, and investors that it's good business to invest in women's sports.Over the last couple of years, women's sports viewership numbers have been hitting record highs. A lot of impressive stats have been thrown around, like 'women's sports is set to become a billion dollar industry in 2024' and 'the percentage of sports media dedicated to women is up from 4% to 15%.' But what does that really mean? How are these numbers calculated? Is a billion dollars or 15% actually good in the business of sports? What are the business advantages of investing in women's sports? What can we all do to help to help the industry grow to create more opportunities for women's sports and athletes? It all gets unpacked as Sara and Caroline make the business case for women's sports. FeistyFest Info: https://livefeisty.com/events/feisty-fest/Courses and Coaching: https://livefeisty.com/courses/Sign up to Receive The Feisty Women's Performance Newsletter:Feisty Women's Performance Newsletter: https://livefeisty.com/newsletters/feisty-womens-performance/Follow us on Instagram:@feisty_womens_performanceSupport our Partners:Momentous: Head to https://www.livemomentous.com/ and use promo code PERFORMANCE for up to 35% off your first orderWahoo: Learn more about Wahoo Fitness Products at: https://wahoofitness.pxf.io/0GAByRTifosi Optics: Use code FEISTY2026 for 20% off at https://tifosioptics.com/Hettas: Use code STAYFEISTY for 20% off at https://hettas.com/ Orca: Use the code FEISTY15 for 15% off at https://orca.avln.me/c/HzUkzIfxsmYo