Caroline Hirons: The Most Powerful Woman in Beauty Talks Diehard Beauty Buys, Brand Building, and Finding Humour in the Unexpected

aroline Hirons, revered as a skincare guru and one of the most powerful voices in the beauty industry, has built an empire from the ground up. From her early days on the shop floor at Harvey Nichols to becoming the CEO of her own brand, Skin Rocks, her journey is nothing short of inspiring. Over a decade ago, she shook up the online skincare world with a blog that has since amassed over 125 million views, leading to her Sunday Times bestselling book—the most successful beauty book in history. In her trademark no-holds-barred style, Caroline chats with Elle and Kell about brand building, her beauty must-haves, finding humour even in life’s toughest moments, fixing lipsticks in the most unlikely situations—as we get to see just why her devoted followers, affectionately called her “freaks,” adore her.