Caroline MacDougall: CEO, Founder, and Creator of Teeccino

On today's episode of "From Vision to Creation," we have the extraordinary Caroline MacDougall, a true pioneer in the world of herbal beverages and environmental stewardship. Caroline's journey began in the most unexpected way—with a dream. As the Minister of Herbs at the Republic of Tea, she dreamt of harvesting herbs in a Costa Rican rainforest and creating a caffeine-free cappuccino called Teeccino. That dream sparked a mission that has since revolutionized the way we think about coffee alternatives. With a deep passion for preserving wild spaces and a sensitivity to caffeine, Caroline founded Teeccino in 1994. Drawing from decades of experience as an herbal products innovator, she crafted a unique blend of organic roasted herbs, fruits, nuts, and spices. Teeccino quickly became the leading brand of coffee alternatives, offering a rich, full-bodied flavor without the caffeine kick. But Caroline's vision goes beyond just a cup of herbal coffee. Her dedication to sustainability and rainforest preservation is woven into the very fabric of Teeccino. By sourcing ingredients like the Ramon seed from the Maya Biosphere Reserve, Caroline ensures that communities in these regions can earn a sustainable income while protecting their natural environment from deforestation. Join us as we dive into Caroline's incredible story of turning a dream into a thriving brand that not only satisfies our taste buds but also nurtures our planet. Links & Social Handles: -Teeccino's Website: www.teeccino.com -Proper Placement Marketing Agency Website: www.properplacement.com -Proper Placement IG: @properplacementmkt -From Vision to Creation IG: @fromvisiontocreation -Alexander Schmieding (Host) Instagram: @alexschmieding -Teeccino (Guest) Instagram: @teeccino Interested in working together? Please email: [email protected] This podcast is produced and edited by Proper Placement (https://properplacement.com). Learn more about your ad choices. Visit megaphone.fm/adchoices