Carolyn Lowe | Business Growth Lessons from Dell, Costco, and Amazon

Carolyn Lowe founded ROI Swift in 2015. She helps consumer brands get expert help on Amazon, including paid ads for Facebook and Instagram, paid search and email marketing, and all other related fields that are relevant for businesses selling on Amazon. She did this after finding that many small businesses were being taken advantage of by agencies that charge a lot and don't give great results.  Carolyn worked in a variety of consumer marketing leadership positions at Dell, ran global marketing advance for NPD Research Company, and consulted for many brands, including DirecTV, Callaway Golf, and many others. She is also the Author of the new book Business Growth Do's and Absolute Don'ts: Applied Wisdom from My Work with Dell, Costco, Amazon, and Multiple Start-ups.  In this episode of the Smart Business Revolution Podcast, John Corcoran interviews Carolyn Lowe, the Founder of ROI Swift, about her experience managing a division at Dell and the challenges she faced while there. Carolyn also talks about selling on Amazon in 2014, hiring and firing strategies, and how she helps small businesses scale. Stay tuned.