Carolyn Shaw on Why Most Brands Fail—And How to Fix It

In this episode, I sit down withCarolyn Shaw, co-founder, president, and chief creative officer ofHumanity, a brand transformation agency that helps organizations tell powerful, authentic stories.Carolyn shares her journey of launching and scaling a business during the pandemic, thepower of leading with values, and how to tell stories that truly resonate. We explore:✅ How todefine your core values and use them to guide leadership decisions✅ Theart of storytelling—and how brands can tellauthentic, relevant stories✅ The challenges and lessons ofbuilding a business from scratch✅ Whylegacy brands struggle with relevance and how to reconnect with their audienceWe also dive intoa powerful project she recently worked on—theLGBT Purge campaign, a story that had been hidden in Canadian history for decades.If you want tolead with purpose, tell better stories, and build a brand that truly connects, this episode is a must-listen!Chapters00:00 Introduction to Humanity and Values03:03 The Importance of Values in Leadership05:50 Growth, Well-being, and Courage in Work08:16 Telling Powerful Stories10:27 Making History Relevant13:16 Building a Business During a Pandemic15:56 Achievements and Lessons Learned18:33 Rapid Fire Questions and Reflections