Carolyn Wellsfry Cheng on Developing and Scaling ABM

In this episode, Kelly Hopping, CMO of Demandbase, and Carolyn Wellsfry Cheng, director of global ABX at Workday, discuss optimizing marketing strategies to drive revenue.  Together Kelly and Carolyn emphasize the importance of sales and marketing alignment through regular, data-driven meetings to create strong partnerships and build trust. Listen  for advice on practicing empathy and developing tailored strategies for different account types to create alignment that drives revenue.