Carousel, Amazon Signage Stick leaders share digital signage insight

Whether a brand is deploying digital signage for the first time or upgrading a digital signage fleet there are challenges and hurdles to overcome.Those challenges range from building a strategy and roadmap to dealing with hardware supply chain issues that can bottleneck a project.Insight on solving challenges and developing a successful digital signage strategy is the focus of the most recent Digital Signage Today podcast.The "Right Tool, Right Place: A Smarter Hardware Strategy for Modern Signage" podcast was sponsored by Carousel Digital Signage, a 30-year-old digital signage platform built for any enterprise, from the corporate boardroom to government institutions to educational agencies.The podcast discussion examined a real-world case study of an automotive dealer that paired Carousel's content management solution with the Amazon Signage Stick to upgrade over 150 displays on schedule and within budget.The panel talk also included expert insight on how to fix enterprise bottlenecks and how to determine the best digital signage solution.Participants included Carousel Senior Vice President, Partnerships and Channel, Chris Brama, John Caswell, Carousel's director of sales and Amazon Signage Stick Business Development Manager Alex Gu. Judy Mottl, editor of Digital Signage Today, moderated the discussion.