Carrie Carter | From Layoffs to Launch - How Carrie built Cow Town Tour Co.

After spending 25 years in the travel and tech industry working with companies like Expedia, Orbitz, Vegas.com, and Sabre, Carrie Carter found herself unexpectedly laid off... twice in three years. Instead of giving up, she used reflection, prayer, AI tools like ChatGPT and Claude, and her deep love for Fort Worth to identify a gap in the city: there was no immersive local tour company helping visitors and residents experience Cowtown beyond the stereotypes. That realization became Cow Town Tour Co., a mobile experience company offering curated food, brewery, burger, margarita, and private tours throughout Fort Worth.In this episode, Carrie shares: How layoffs forced her into reinvention  Why resilience matters more than certainty  How AI became a brainstorming partner during transition  What it really feels like to pivot later in life  Why entrepreneurship is about serving people  How creating memories became her business model  The power of word-of-mouth marketing and community This conversation is packed with practical insight for founders who are: navigating career transitions  scared to launch  rebuilding after setbacks  exploring AI for business ideation  trying to create purpose-driven businesses🌐 Join the SoS Community  About Seeker of StorySeeker of Story is a founder platform where real entrepreneurs share their real blueprints — the pivots, the hard lessons, the tools, the vendors, and the wins — so that seekers can stop searching and start building.No fees. No gatekeeping. Just the knowledge you need to go from lost to launched.New Becoming Blueprint stories every week. Subscribe so you never miss one.www.SeekerofStory.com