EPISODE · Jan 20, 2026 · 1H 22M
Carrie Osman: The 5 People Who Shaped Her | Cruxy Founder on Conviction, Action & Self-Esteem
from People Are Everything · host Julia Duthie
S04 E02 Carrie Osman People Are Everything – Season 4, Episode 2 features Carrie Osman, founder of Cruxy, a growth intelligence specialist helping private equity-backed B2B tech companies find product value and price it effectively. In the full conversation with Julia Duthie, Carrie shares the five most influential people in her life — from her mum (“Mommy O”) and her dad (“Papa”), to her politics teacher Mr. Mew, a pivotal “Miss X” career lesson, and her therapist/coach who helped her understand that confidence and self-esteem aren’t the same thing. ⭐ The Five Influential People Carrie chooses Mom (“Mommy O”) Divorce after 8 years, remarried 4 years later Standards + support: “Have you done enough?” High competence: MD role, early mornings, “Max Mara” Mr. Mew (Politics/Economics teacher) Built conviction + clarity of thought “Read a left and a right-wing paper” “Two things can be true at the same time” / “Life’s a dial, not a switch” Helped her study politics and develop a thesis-led, data-challenging mindset “Miss X” (negative career influence) A “this is what I don’t want to be” moment Powerful self-awareness: “Why didn’t I stand up?” Anti-gossip, anti-side-conversations; values-led leadership shift “Be the pebble, not the wave” → decide to be the wave Hannah Arbend (therapist/coach) Key insight: confidence ≠ self-esteem Deep work, “homework”, transformation into genuine joy/contentment “You’ll smell it on people” (ego with no substance) Dad (“Papa”) No gender limits: “you attack the lion” Customer lesson via greeting cards: “You are not the customer.” Detail training + professionalism; “how are they with the receptionist?” John Lennon “Imagine” presentation story (excellent clip moment) 🎬 Highlights Divorced then remarried “Have you done enough?” Mr. Mew & debate/nuance Miss X + Man in the Mirror Confidence vs self-esteem Greeting card lesson “Ask the receptionist what they thought” John Lennon “Imagine” 🎧 Listen/watch on YouTube and all major podcast platforms. These are thoughtful, honest conversations about being human — full of insight, reflection, warmth and the occasional surprise. New episodes dropping each week. 🎧 Watch or listen on your favourite podcast platform: Youtube: https://loom.ly/nb-WD3Q Apple: https://loom.ly/EgwKsWk Spotify: https://loom.ly/GHo0lEo 📲 Follow us on socials: https://loom.ly/gJuJlLQ If you can’t wait, all three previous seasons are ready and waiting — the perfect way to wind down after a great New Year's celebration. ☕️ 📺 Watch Season 1,2 and 3 here .. 👉 Season-1 - https://loom.ly/AhznB6k 👉 Season-2 - https://loom.ly/XGH2jt0 👉 Season-3 - https://loom.ly/t1h2EQ8 @peopleareeverything
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People Are Everything – Season 4, Episode 2 features Carrie Osman, founder of Cruxy, a growth intelligence specialist helping private equity-backed B2B tech companies find product value and price it effectively.
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Carrie Osman: The 5 People Who Shaped Her | Cruxy Founder on Conviction, Action & Self-Esteem
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