Carsten Cramer über den BVB in China und chinesische Fußballträume

26. September 2017China hat große Fußballträume und steckt viel Geld und Energie in die Entwicklung des Sports. Dabei hilft, dass auch Bundesligavereine China längst als Markt entdeckt haben. Top-Clubs wie Bayern München und der BVB Dortmund spielen regelmäßig im Reich der Mitte und haben dort eigene Büros eröffnet. Was bringt die deutsch-chinesische Zusammenarbeit? Warum geht etwa der BVB eine Partnerschaft mit einem chinesischen Club ein? Darüber hat Kristin Shi-Kupfer vom MERICS am 5. September bei der MERICS China Lounge mit Carsten Cramer, Marketing-Direktor des BVB gesprochen. Eine gekürzte Fassung der Veranstaltung hören Sie im neuen MERICS Experts Podcast.

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This episode is 35 minutes long.

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This episode was published on September 26, 2017.

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