CarTalk with Kartik #248: Listening Beats Research

CarTalk with Kartik #248: Listening Beats ResearchWhere should our best competitive intelligence really come from? That’s the question one of the CEOs I work with asked me recently. Having worked with over 50 CEOs, fueling millions in revenue growth, here’s my answer.Most CEOs think competitive intelligence means more Google searches, more reports, and more dashboards. But the real edge is already inside your company. Your sales, customer success, and support teams hear objections, competitor comparisons, and buying signals every single day.When you create simple feedback loops and encourage those teams to share what they learn, scattered conversations turn into strategic insight. Pair that with direct customer feedback, and you start seeing what truly drives buying decisions, not just features, but trust, credibility, and value. Because listening beats research.This insight comes from page 196 of my bestselling business book Wisdom From Wizards.Listen to CarTalk with Kartik on the go with Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app:https://cariboustrategic.com/podcastss#Bestseller #CEO #Revenue #Growth