CarTalk with Kartik #252: Sell With Real Authority

CarTalk with Kartik #252: Sell With Real AuthorityShould engineers be part of our go-to-market? That’s the question one of the CEOs we work with asked us recently. Having worked with over 50 CEOs, fueling millions in revenue growth, here’s our answer.If you sell a technical product to technical buyers, credibility matters more than polish. Engineers bring real-world authority into sales conversations, content, and demos. Buyers trust people who truly understand how the product works, not just how it sounds on a slide.When you give engineers a chance to engage customers, create technical content, or partner with product marketing, you build a hybrid team that shortens sales cycles and strengthens trust. It also breaks silos and creates future leaders who understand both product and growth.This insight comes from page 192 of our bestselling business book Wisdom From Wizards by Nitin Kartik. Check it out at:https://WisdomFromWizards.comListen to CarTalk with Kartik on the go with Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.#Bestseller #CEO #Revenue #Growth