CarTalk with Kartik #254: Win By Subtraction

CarTalk with Kartik #254: Win By SubtractionAre we fighting the wrong competitors? That’s the question one of the CEOs we work with asked us recently. Having worked with over 50 CEOs, fueling millions in revenue growth, here’s our answer.Most scaleups lose clarity by treating everyone as a rival. Real competitive advantage comes from focus. First, separate true competitors from potential partners. Second, stop repeating crowded messages and win by subtraction. What you do not say matters. Third, look ahead. Compete with where the market is going, not just who shows up today. That shift turns research into positioning power and leadership clarity. And that’s how you win by subtraction.This insight comes from page 190 of our bestselling business book Wisdom From Wizards by Nitin Kartik. Check it out at:https://WisdomFromWizards.com/sListen to CarTalk with Kartik on the go with Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.#CarTalkWithKartik #WisdomFromWizards #CEOAdvice #ScaleupGrowth #Positioning #CompetitiveStrategy