CarTalk with Kartik #256: Customers Are Your Co-Creators

CarTalk with Kartik #256: Customers Are Your Co-CreatorsHow should our community shape our product? That’s the question one of the CEOs I work with asked me recently. Having worked with over 50 CEOs, fueling millions in revenue growth, here’s my answer.Most scaleups treat community like a support forum. That’s a mistake. Your community is a live feedback engine and a growth flywheel. When you invite customers into beta tests and feedback loops, you stop guessing and start building what actually gets adopted. Then, empower your super users as champions. They onboard new customers, build trust faster than marketing ever can, and turn buyers into advocates.When feedback and champions work together, you don’t just ship features. You create momentum. Because customers are your co-creators.This insight comes from page 190 of my bestselling business book Wisdom From Wizards. Check it out at:https://WisdomFromWizards.com/sListen to CarTalk with Kartik on the go with Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.#CEOAdvice #TechScaleups #SaaSGrowth #CustomerCommunity #ProductStrategy #CarTalkWithKartik #WisdomFromWizards