CarTalk with Kartik #257: Stop Arguing and Measure

CarTalk with Kartik #257: Stop Arguing and MeasureShould we focus more on brand or product? That’s the question one of the CEOs we work with asked us recently. Having worked with over 50 CEOs, fueling millions in revenue growth, here’s our answer.Stop debating opinions and start following your KPIs. If customers love your product but conversion is weak, your brand and messaging need work. If conversion is strong but churn is high, the product is not delivering on expectations. KPIs tell you where the real problem lives.The job of leadership is not to pick sides. It’s to read the signals, invest where impact is highest, and align teams around the data. That’s how scaleups break through plateaus. They stop arguing and measure.This insight comes from page 234 of our bestselling business book Product Marketing Wisdom by Nitin Kartik. Check it out at:https://ProductMarketingWisdom.com/sListen to CarTalk with Kartik on the go with Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.#CarTalkWithKartik #ProductMarketing #GoToMarket #SaaSLeadership #CEOInsights #RevenueGrowth #Scaleups