CarTalk with Kartik #259: Listen Before You Launch

CarTalk with Kartik #259: Listen Before You LaunchAre our GTM decisions driven by real customer data? That’s the question one of the CEOs I work with asked me recently. Having worked with over 50 CEOs, fueling millions in revenue growth, here’s my answer.If you want faster pipeline and stronger positioning, stop guessing and start listening. The most effective CEOs build their go to market motion on direct customer insights. Not opinions. Not internal debates. Real data from real buyers.When you systematically capture customer triggers, pain points, and timing signals, sales outreach becomes more relevant, cycles shorten, and messaging sharpens. Customer data is not a one time input. It’s a continuous advantage. So listen before you launch.This insight comes from page 232 of my bestselling business book Product Marketing Wisdom. Check it out at:https://ProductMarketingWisdom.com/sListen to CarTalk with Kartik on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.#CEO #GTM #ProductMarketing #RevenueGrowth #B2BSaaS #CustomerInsights