CarTalk with Kartik #262: Authority Before Outreach

CarTalk with Kartik #262: Authority Before OutreachHow do we build trust before the first sales call? That's the question one of the CEOs we work with asked us recently. Having worked with over 50 CEOs, fueling millions in revenue growth, here's our answer.Stop fighting for attention and start owning the conversation. One of the fastest ways to do that is showing up where your buyers already listen and learn. When a prospect hears you teach, explain, and think out loud, trust builds long before they ever talk to your sales team. By the time they reach out, they are not evaluating. They are ready to move. So build authority before outreach.This insight comes from page 182 of our bestselling business book Wisdom From Wizards by Nitin Kartik. Check it out at:https://WisdomFromWizards.com/sListen to CarTalk with Kartik on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.#CEO #Leadership #B2BGrowth #TechScaleups #RevenueGrowth #ThoughtLeadership #WisdomFromWizards