CarTalk with Kartik #276: Fast Wins Build Credibility

CarTalk with Kartik #276: Fast Wins Build CredibilityWhy isn’t our product marketing sticking internally? That’s the question one of the CEOs I work with asked me recently. As a 2X bestselling author featured on BBC TV, Times Square and having collaborated with over 70 CEOs, here’s my answer.When growth stalls, it’s rarely a product problem. It’s an alignment problem. The fastest way to fix it is cross-functional clarity. Start by defining exactly what product marketing owns and how it supports sales, product, and customer success. Then listen before you lead. Talk to teams, uncover pain points, and plug into what already matters to them.Finally, deliver quick wins. Visible progress builds trust faster than perfect strategy. When teams see momentum, product marketing stops being optional and starts becoming essential. Because fast wins build credibility.This insight comes from page 204 of my book Product Marketing Wisdom - which just completed 62 weeks on the Amazon bestseller list. Check it out at:https://ProductMarketingWisdom.com/sListen to CarTalk with Kartik on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.#CarTalkWithKartik #CEOInsights #ProductMarketing #CrossFunctionalLeadership #B2BSaaS #StartupGrowth #ScaleUp