Cartier, Aspen, and Tech: Partytrick Changing the Brand Event Landscape with Virginia Frickhorn

What happens when a luxury event planner who’s managed over $100M in experiences decides to build software? You get Partytrick — the tech platform making brand events smarter, more scalable, and ROI-driven.In this episode, Virginia Frischkorn joins me to talk about reinventing the event space, what most brands get wrong about in-person experiences, and how Partytrick is helping brands, ambassadors, and founders host with ease - and data.Who It’s For:- Founders and brand builders- CPG marketers- Event planners & community leads- VCs investing in consumer infrastructure- Anyone tired of “influencer trip energy” and craving real communityWhat We Cover:- The shift from high-touch events to scalable, tech-powered experiences- How to actually measure event ROI and sponsorship value- Lessons from raising capital and building as a solo founder- Why micro-events over mega-trips- Systems, SOPs, and scaling service with heartMic Drop Moment:"People bounce between 8 and 20 tools to plan one event - that’s just stupid."Links & Resource:Virginia Frischkorn on LinkedInPartytrick - join the waitlistFollow Virginia on IG: @virginiafrischkorn @partytrick