Carving Out Your Category of One

Most positioning advice tells you to get creative. Invent something new. Stand out. Be memorable. But that's not actually how a Category of One gets built, and chasing that approach is why so many experts end up with a brand that feels like a production vs an authentic expression of who they are at what they stand for.In this episode, Kristin reframes the entire process. Carving out your Category of One isn't a creation exercise.It’s a four-part excavation process that allows experts to stop competing and play an entirely different game altogether.WHAT YOU'LL HEARWhy the fastest-growing coaches and consultants are going narrow and what the data behind that shift actually signalsThe four excavation points that reveal where your category already livesWhy trying to be the best in your space is a race to the bottomHow to bring the breadth of what you do to your Category of OneTIMESTAMPS 0:00 — Why fastest-growing coaches are going narrow 1:00 — This is an excavation, not a creation 1:45 — The Michelangelo/David analogy 2:45 — What you're looking for: the 4 excavation points 4:00 — "Is this too much?" the multi-passionate client story 5:00 — What your Category of One actually is (and what it isn't) 5:45 — Red Ocean vs. Blue Ocean strategy 7:00 — You don't need gimmicks, the bikini business coach story 9:00 — The gap between what's natural to you and hard for everyone else 10:00 — The referral flywheel: how specialization creates inbound 13:00 — The data: why the era of the generalist is ending 15:30 — What's coming in Episode 4 16:00 — Legacy Builders: the strategic partnership behind this seriesConnect with Kristin Constable:Instagram: @kristinconstableWebsite: www.soulfulceo.co✨ This is Episode 3 of the Category of One Playbook Secret Podcast Series. Get instant access to the other 9 episodes in this series HERE.