Casalú’s Packaging Is Disrupting the Rum Game
from Packaging Today Show Hosted by The Packaging Today Show
sit down with the founders of Casalú, the bold rum spritz brand making waves across the U.S. beverage scene. We go beyond the can—into the design, branding, and cultural storytelling behind one of the most exciting ready-to-drink (RTD) brands in the market today.Casalú is more than just a drink—it’s a statement. We’ll talk packaging innovation, sustainability choices, can design, and materials, plus the brand’s origins and the latino hustle behind building something fresh in America. Expect real talk, a few laughs, and even some Spanish as we cover:Why Casalú chose aluminum cans and how that impacts recyclability and shelf presenceThe design strategy behind their bold, minimal aestheticHow they’re breaking through in a saturated RTD marketWhat immigrant founders bring to the branding and business worldWhether you're here for packaging inspiration, brand-building insights, or to hear how bold immigrant voices are reshaping the beverage aisle—this is one story you won’t want to miss. ¡Vamos!
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