Case Studies in AI Messaging: Duolingo, Shopify, and Fiverr

In today's episode, we explore three levels of corporate messages regarding AI-based changes within the company: The inauthentic message from Duolingo's leadership is a great example of what not to do--a muddled message about replacing people with AI while also claiming to be people-first. Shopify's CEO took a hardcore approach, committing to AI and expecting every level of the business to adopt that perspective. Fiverr's messaging was brilliantly authentic: acknowledging the risks of AI job replacement at every level, and a shared commitment to tackling that reality. CEO Daily Brief is a daily, five-minute podcast for CEOs where we dissect the week's biggest news, unpack hot-button workplace trends, and bring you exclusive interviews with leaders who leverage culture to drive real business results. Subscribe to ⁠⁠⁠This Week In Culture⁠⁠⁠ , Jessica's weekly newsletter, to get a closer look at organizations, cultures, trends, ideas, news stories, and how you can shape your own culture. Jessica Kriegel: Website: https://www.jessicakriegel.com/ LinkedIn - https://www.linkedin.com/in/jessicakriegel Instagram: https://www.instagram.com/jess_kriegel/ Culture Partners: Website: https://culturepartners.com/ LinkedIn: https://www.linkedin.com/company/culturepartners/