case study: arizona's thriving non-alcoholic scene
from Mocktails with Marina Hosted by Marina Castillo
In this episode, Marina breaks down one of the fastest-growing non-alcoholic markets in the country: Arizona. With over twenty kava bars, bottle shops, and functional beverage spaces now thriving across the state, Arizona has quietly become a blueprint for how to build nightlife rooted in connection instead of intoxication. You'll learn what makes this ecosystem so successful, from its collaborative founders and lean operational strategies to the cultural and economic shifts fueling community-based nightlife. Marina also shares insights from behind the scenes of her work in Arizona's non-alc industry and reveals what founders can learn from the state's rise as a non-alc powerhouse. **This event may be in the past but you can learn about it all AND MORE here: https://www.marinamars.com/bulaboss
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