Case Study: Building Brand Awareness with Redhead

If you've ever wondered whether investing in bran…

An episode of the The Speak Easy Podcast podcast, hosted by Jen Estill and Karen Stefl — creative studio entrepreneurs, brand and video experts, boss ladies, moms, titled "Case Study: Building Brand Awareness with Redhead" was published on October 8, 2025 and runs 12 minutes.

October 8, 2025 ·12m · The Speak Easy Podcast

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Summary

If you've ever wondered whether investing in brand awareness is actually worth it, this episode is for you. We dig into why brand awareness gets dismissed as too "soft" to measure, how to actually track it in meaningful ways, and why prioritizing it can transform your marketing results. The reality is simple: customers acquired through product marketing leave the moment a better deal comes along. Customers who connect with your brand stick around, advocate for you, and drive long-term growth that compounds over time. We share practical strategies for building awareness that matters and explain why this underrated metric deserves more of your attention and budget.

Episode Description

If you've ever wondered whether investing in brand awareness is actually worth it, this episode is for you. We dig into why brand awareness gets dismissed as too "soft" to measure, how to actually track it in meaningful ways, and why prioritizing it can transform your marketing results. The reality is simple: customers acquired through product marketing leave the moment a better deal comes along. Customers who connect with your brand stick around, advocate for you, and drive long-term growth that compounds over time. We share practical strategies for building awareness that matters and explain why this underrated metric deserves more of your attention and budget.

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