[Case Study] Creating and Marketing Online Products (in the REAL World)

In this podcast I interview Clive Mallard, The Independent's Consultant who over the last year or so has transitioned his business from being primarily based on live consulting to one focused on his core online product which teaches advanced consulting skills to independents. As with all my podcast interviews, this isn't one of those overnight success stories that can never be reproduced by the rest of us. It's a story of hard work over a significant period of time to build a sutainable business. In the podcast Clive shares the details of how he came up with the idea for […]