Case Study: Keeping the media interested

“I never planned to become a campaigner…”That’s what George told me.He’s a sports reporter. A good one.But then he tragically lost six-week-old baby.And suddenly, George found himself in the national media pushing for change.Today I sat down with him — to not only learn his story but also to help him shout louder in future. We talked about a huge number of things. How to keep the media interested after the initial headlines fade?How to be the best spokesperson for an organisation?How to utilise modern PR (which goes far beyond just press relations today). And, we agreed a next step to try. We'll be following George to see what happens.In the edited episode, you’ll hear real strategies anyone can use (even without a budget).If you have a story that should be heard and you want to discuss it on a show, reach out to me by DM or search for The Public Relations Podcast. #PR #Comms #Storytelling #ThePublicRelationsPodcast #MediaStrategy #Campaigning