Case Study: Shitty Logos

Bad logos are everywhere, and they're making ever…

An episode of the The Speak Easy Podcast podcast, hosted by Jen Estill and Karen Stefl — creative studio entrepreneurs, brand and video experts, boss ladies, moms, titled "Case Study: Shitty Logos" was published on April 9, 2026 and runs 15 minutes.

April 9, 2026 ·15m · The Speak Easy Podcast

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Summary

Bad logos are everywhere, and they're making everyone's job harder. When you build brand campaigns for clients who didn't use you to develop their brand identity, you encounter a lot of logo problems — and lately, it's come up a lot. In this episode, we break down the most common logo failures: bad scale, poor choice of iconography, lack of a system, and more. Tune in as Jen unpacks why bad logos aren't just annoying — they're expensive, limiting, and send all the wrong messages about who you are and what you do.

Episode Description

Bad logos are everywhere, and they're making everyone's job harder. When you build brand campaigns for clients who didn't use you to develop their brand identity, you encounter a lot of logo problems — and lately, it's come up a lot. In this episode, we break down the most common logo failures: bad scale, poor choice of iconography, lack of a system, and more. Tune in as Jen unpacks why bad logos aren't just annoying — they're expensive, limiting, and send all the wrong messages about who you are and what you do.

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