[Case Study] Using Email Marketing To Win Corporate Clients

There's no doubting the power of email marketing in general: but does it work if you sell to corporates? Do senior executives really read email newsletters? Well, here's someone who's got email marketing to work very effectively in the corporate market: Adrian Willmott. Adrian runs Arcus Consulting who specialise in transforming finance functions in major corporations into value-adding business partners. His clients are CFOs and finance directors in some of the largest UK companies. You don't really get much more corporate than that. But Adrian's emails are very different in style and content to the ones a finance director might […]