Case Study: Why Heritage Brands Must Control Resale

The secondary luxury market is no longer peripheral, it is a parallel economy reshaping the foundations of the industry. Valued at over €50B and growing at a rate significantly faster than the primary market, resale has transformed from a fringe channel into a central force influencing pricing, demand, and brand perception. This episode breaks down the strategy, economics, and operational blueprint behind one of the most important shifts in luxury retail today. LRM is a 501(c)(3) nonprofit with a focus on advancing the future of luxury retail through education, research, and collaboration. For additional insights, including deep-dive research reports, visit luxuryretailmarket.org 💎✨ ★ Support this podcast ★