EPISODE · May 6, 2024 · 46 MIN
Casey Hill - Sr. Growth Manager - ActiveCampaign
from The Ad Podcast · host Dylan Conroy
Casey is a growth veteran, with over a decade of experience in helping software companies scale fast. Whether it's garnering millions of views on Quora and LinkedIn or pioneering new growth levers (like booking his team on hundreds of podcasts), Casey is always looking for creative and value-led ways to grab attention and break from the mold. In his current role leading growth at ActiveCampaign, he is building organic growth engines to propel the team to $1,000,000,000 in ARR. On the consulting side, Casey works with some of the world's biggest firms including places like McKinsey & Company BlackRock Colemans GLG, Guidepoint etc., where he provides institutional guidance to PE/VC teams around topics such as: SMB marketing vendor selection, SaaS pricing, SaaS marketing/CRM tool differentiation, market analysis, inbound marketing, and marketing automation.
What this episode covers
Casey is a growth veteran, with over a decade of experience in helping software companies scale fast. Whether it's garnering millions of views on Quora and LinkedIn or pioneering new growth levers (like booking his team on hundreds of podcasts), Casey is always looking for creative and value-led ways to grab attention and break from the mold. In his current role leading growth at ActiveCampaign, he is building organic growth engines to propel the team to $1,000,000,000 in ARR. On the consulting side, Casey works with some of the world's biggest firms including places like McKinsey & Company BlackRock Colemans GLG, Guidepoint etc., where he provides institutional guidance to PE/VC teams around topics such as: SMB marketing vendor selection, SaaS pricing, SaaS marketing/CRM tool differentiation, market analysis, inbound marketing, and marketing automation.
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Casey Hill - Sr. Growth Manager - ActiveCampaign
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