Casey Hill: We A/B Tested To Find The Social Proof That Actually Drives Conversion

Most common trust signals aren't working the way people think they are.Casey Hill, CMO at DoWhatWorks has tested social proof across thousands of B2B SaaS brands. UserEvidence surveyed 800+ buyers, sellers, and marketers on what proof actually builds trust. Turns out, most social proof is losing. Logo bars. Star ratings. Vague testimonials. Not because they're wrong, but because the execution is generic and nobody's testing anything.This one's for the marketers who are ready to stop assuming and start seeing what the data actually says.